2020 Vision for
the strategic plan
The Strategic Planning Committee of the Board of Trustees of Historic Deerfield recently completed the 2020 Vision for Historic Deerfield: The Strategic Plan. The plan is based upon four goals for Historic Deerfield (HD): 1) PRESERVE the place and our cultural and financial assets, 2) EDUCATE our audience, 3) BUILD & CARE for that audience, and 4) FUND the vision for 2020. The Strategic Plan embraces the facts that today’s museum-goers are changing – more people use websites and social media to plan leisure time and travel than ever before – and that the purposes of the Strategic Plan are to draw more people to support HD and to care for our assets. To that end our four goals are drawn directly from HD’s Mission and Vision Statements, and are shaped by our Four Essential Interpretive Themes of Natural History, Community Life, Domestic Life, and Memory Making. The stewards of each activity of the Strategic Plan as it unfolds year-by-year until 2020 are the designated Department Heads, Committee Chairs, President and Vice Presidents with regular progress review by the Strategic Planning and Development Committees.