Enoch Booth (1717- c.1743) of Tunstall, England, invented creamware in the 1740s, but it was Josiah Wedgwood (1730-1795) who perfected and successfully marketed the ceramic body. Wedgwood’s version of creamware resulted from many experiments with white clays and improved glazes. By 1762, Wedgwood had developed a light, sturdy, refined yet inexpensive cream-colored earthenware body. Wedgwood described his new product as “a species of earthenware for the table, quite new in appearance, covered with rich and brilliant glaze, bearing sudden alterations of heat and cold, manufactured with ease and expedition, and consequently cheap.” It could be left plain or decorated elaborately; the ceramic provided the perfect surface for hand-painted or transfer-printed decoration.
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